AMD Starting Ultrabook Price War

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Chip maker AMD has introduced their second generation Accelerated Processing Units (APUs) aimed at high performance, low power notebooks. With these new chips, AMD is hoping to take on Intel in the Ultrabook market. AMD says that with these new processors, they can push the price of Ultrabooks down to the $750 range. Intel is pushing for a $699 low-end price by the end of 2012.

The new Trinity chips embed AMD Radeon HD 7000 Series graphics technology right into the main CPU. This allows notebooks and Ultrabooks to be both more powerful and use less energy by combining the CPU and GPU. We’re not sure how well the AMD processors will stack up against the Intel chips, but we’re glad to see some new competition in the market to help push prices lower.