Digitimes is reporting that Intel is expecting to sell a whole lot of Ultrabooks in 2012 and even more in 2013. The site has published information saying that second generation Ultrabook models will be coming after May 2012 and new hybrid models that share features with tablets will be coming at the end of the year.
Meanwhile, The Wall Street Journal is reporting that Intel is prepping a huge ad campaign where they plan to spend “hundreds of millions” of dollars promoting Ultrabooks. It is clear that Intel is trying to change the market focus for notebooks from cheap and bulky beasts with poor user experience into something which looks more like the Macbook Air. With such a big marketing budget behind the idea, perhaps 2012 really will be the year of the Ultrabook.